Mission-forward Brand Strategies for Nonprofits

We help nonprofits scale and share their impact through integrated branding, marketing, and strategic communications.

The not-for-profit sector is becoming increasingly competitive for time, talent and treasure. As the digital landscape pushes nonprofits to evolve, aligned strategies are necessary to avoid burnout and reach donors, volunteers and the communities they serve. Leaders of nonprofits are striving to compete, while remaining true to their core mission and brand. That’s where we come in.

SYMPTOMS

Low Board engagement
Heavy turnover and burnout
Lack of leadership clarity
Difficulties fundraising
Diminished brand resonance

Solution

idgroup helps nonprofit organizations shape, share and live a compelling true story that is relevant to their supporters and the communities they serve. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.

Benefits

Renewed clarity and strategic direction among your leadership team, focused on the mission
Engaged and motivated Board members, volunteers and staff members committed to delivering impactful experiences
Reinvigorated image and renewed trust among supporters, key stakeholders and the community

“The greatest value for our organization was idgroup’s ability to articulate our hidden culture through a wide range of media. As a business owner, I have known what lies beneath the surface of our organization, but didn’t have the knowledge or process to translate that to an audience."