Meet

Autism Pensacola

A nonprofit that serves individuals and families affected by autism in Escambia and Santa Rosa counties.

Industry: Nonprofit

Project Type: Branding from the Core®

Model: B2C

How do we grip the community to change the way its citizens react and respond to child abuse?

Autism Pensacola was awarded with a new brand makeover as the fourth Brand on Us™ recipient. As one of the first and largest autism-related resource organizations in the Pensacola Area, what Autism Pensacola lacked in traditional marketing initiatives, it more than made up for in the love and support of its members, volunteers and teachers.

The idgroup research consulting and creative teams immediately got to work, establishing the core identity of the organization through a leadership and organizational facilitated strategic planning process. Through the process, we unveiled that Autism Pensacola wished to be perceived as a resource to parents and families impacted by autism, and—most importantly—that these families are not alone.

With the help of a dedicated team of partners, the idgroup creative team developed a new brand logo, brand colors, as well as an advertising campaign that helped signal to families that they are not alone in their quest for answers.

The campaign launched November 15, 2016.