Comprehensive

Branding from the Core®

The Branding from the Core methodology is most valuable to leaders who feel their organization may be losing its competitive position.

SYMPTOMS

Lack of leadership clarity
High employee turnover
Decrease in market share
Branding no longer resonates

Solution

BFC produces an identity map, narrative, and differentiation strategy that closes gaps between your organization's vision-culture-image by shaping, sharing, and living a story true to the organization and relevant to the key audiences. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.

Benchmark your brand with our Vision-Culture-Image Assessment

Benefits

Renewed clarity among members of your leadership team
Engaged and energized teams
Reignited image and interest among your key stakeholders

Expectations for public education are changing and we knew we needed to more aggressively share our story with parents who have a range of options when choosing schools for their children. idgroup showed us how while ensuring our range of stakeholder voices were represented.

Keith Leonard

Superintendent, Escambia County Public Schools

As we worked through our identity and brand strategy, idgroup helped us craft a new name extender to better reflect our roles as “expert real estate advisors.” They also helped us create recruitment campaigns to attract agents and also buyers and sellers who shared our values of creating relationships over transactions.

Geoff Stacey, CRB

Executive Vice President and COO, Bellator Real Estate

What are the deliverables?

Dialogue Session
Research Report
Identity Map
Identity Narrative
Differentiation Strategy
Brand Guide
Contextual Research
Foundational Brand Assets as defined in the Brand Guide
- Name
- Logo
- Identity Package
- Website
- Brand Video
- Brand Advertising Assets
Customer Journey Map
Customer Surveys