SYMPTOMS
- Lack of leadership clarity
- High employee turnover
- Decrease in market share
- Branding no longer resonates
Solution
BFC produces an identity map, narrative, and differentiation strategy that closes gaps between your organization's vision-culture-image by shaping, sharing, and living a story true to the organization and relevant to the key audiences. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.
Benefits
- Renewed clarity among members of your leadership team
- Engaged and energized teams
- Reignited image and interest among your key stakeholders
Expectations for public education are changing and we knew we needed to more aggressively share our story with parents who have a range of options when choosing schools for their children. idgroup showed us how while ensuring our range of stakeholder voices were represented.
As we worked through our identity and brand strategy, idgroup helped us craft a new name extender to better reflect our roles as “expert real estate advisors.” They also helped us create recruitment campaigns to attract agents and also buyers and sellers who shared our values of creating relationships over transactions.
What are the deliverables?
- Dialogue Session
- Research Report
- Identity Map
- Identity Narrative
- Differentiation Strategy
- Brand Guide
- Contextual Research
- Foundational Brand Assets as defined in the Brand Guide
- Name
- Logo
- Identity Package
- Website
- Brand Video
- Brand Advertising Assets
- Customer Journey Map
- Customer Surveys
How long does it take?
6-9 months
Who is involved?
- C-suite
- Cross-section of employees and stakeholders
Featured Insights
Featured Insights
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