SYMPTOMS
- Decrease in Market Share
- Slowed Employee Recruitment
- Slowed Fundraising Efforts
Solution
Engagement of a full-service and award winning creative team to collaborate with internal teams on assignments that support the communications goals of the organization.
Benefits
- Face lift of existing assets to provide a fresh and consistent look
- Communications that build desired image among key audiences
- Measurable campaigns that impact specific initiatives such as employee recruitment, capital campaigns, culture-related internal campaign
With the support of idgroup, the airport has exceeded expectations and growth projections in our Master Plan by regaining a foothold and building customer loyalty in our catchment area. We are breaking records every year that exceed the 2019 benchmark—for three consecutive years—and have nearly doubled the numbers in the industry by similar-sized airports.
What are the deliverables?
- Communications Plan
- Media Plan
- Customer and Employee Recruitment Campaigns
- Fundraising Campaigns
- Website Development
- Brand Video Development
- Logo Refresh
- Visual Identity Package Refresh
How long does it take?
1-3 months
Who is involved?
- Communication Manager
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