Brand Strategies for Purpose-driven Businesses

We use branding and high-impact communications to help businesses become a force of good.

The marketplace is increasingly favoring businesses who prioritize their positive impact on people, prosperity and the planet. As triple bottom line initiatives attract talent, customers and investors, aligned strategies are necessary to avoid a false sense of accountability and action. Business leaders are striving to grow their social impact and bottom line, while remaining true to their core mission and brand. That’s where we come in.

SYMPTOMS

Wavering trust and accountability
Low employee engagement
Lack of leadership clarity
Challenges with balancing impact and profit
Diminished resonance with the brand

Solution

idgroup helps purpose-driven businesses shape, share and live a compelling true story that is relevant to their customers, employees and the communities they serve. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.

Benefits

Renewed clarity and strategic direction among your leadership team, focused on growth and impact
Engaged and motivated teams committed to delivering impactful experiences
Reinvigorated image and renewed trust among customers, key stakeholders and the community

“The greatest value for our organization was idgroup’s ability to articulate our hidden culture through a wide range of media. As a business owner, I have known what lies beneath the surface of our organization, but didn’t have the knowledge or process to translate that to an audience."