Brand Positioning for the Education Ecosystem

We help unify education systems through branding, marketing and strategic communications.

The education sector is becoming increasingly competitive as new learning models disrupt and revolutionize traditional career pathways. As innovation pushes educators to think differently, aligned strategies are necessary to ensure students, faculty, parents and employers don’t fall through the cracks. Leaders in education are striving to meet the evolving demands of workforce readiness and student recruitment, while remaining true to their core mission and brand. That’s where we come in.

SYMPTOMS

Declining trust and satisfaction in public education
Educator burnout and turnover
Lack of leadership clarity
Decreasing student enrollment and funding
Diminished brand resonance

Solution

idgroup helps schools, universities and education systems shape, share and live a compelling true story that is relevant to students, faculty and the communities they serve. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.

Benefits

Renewed clarity and strategic direction among your leadership team, focused on innovation, recruitment and patient care
Engaged and motivated healthcare teams committed to delivering exceptional patient experiences
Reinvigorated image and renewed trust among patients, providers, key stakeholders and the community

“The greatest value for our organization was idgroup’s ability to articulate our hidden culture through a wide range of media. As a business owner, I have known what lies beneath the surface of our organization, but didn’t have the knowledge or process to translate that to an audience."