Organizations unleash their greatest potential when working together as a whole system toward an envisioned future. To grow and thrive, these complex systems require everyone to be united, moving together to deliver something valuable to the people they serve.
More than just a plan, organizations need to build teams that are connected at their core to the values, purpose, and mission of the organization and that are energized by working toward a shared vision of the future.
This is easier said than done.
Through our From the Core™ process, idgroup works with you to help your organization grow, thrive and prosper. How? We start with a stakeholder engagement process designed to unite your team around a shared vision of the future while working to create a defensible strategic advantage in the marketplace.
Like any healthy ecosystem, each part plays a unique role—but all must function as a whole in order for the system to thrive. Branding from the Core identifies gaps among the components of the brand ecosystem while building on the existing strengths of your organization.
A systems view of organization reputation
The more closely aligned your ecosystem, the healthier your organization and the more positive the growth curve. Conversely, less aligned organizations struggle and often display dysfunctional characteristics.
This is how we define the core components of the Organization-Brand Ecosystem
The From the Core™ Approach integrates the Five D’s of Appreciative Inquiry (Discover, Dream, Design, Deploy and Destiny) into idgroup's proprietary dialogue-based organization and brand development process (Shaping the Story, Sharing and Living the Story).
Systems-based management theory is commonly seen as the foundation of organizational development. This theory views the organization as an open system made up of interrelated and interdependent parts. These parts interact as subsystems to impact the organization’s performance. The systems approach implies that decisions and actions in one organizational area will affect other areas.
This management theory is rooted in systems theory. Identity Dynamics positions the interaction of identity, image and culture as key factors in creating stability and change in organizations.
Appreciative Inquiry is commonly called an “asset-based” or “strengths-based” approach to systems change because it emphasizes positive idea generation over negative problem identification (the latter is often framed as a “deficit-based” approach). The model utilizes questions and dialogue to help participants from communities, organizations or teams, uncover existing assets, strengths, advantages, or opportunities and then collectively work toward developing and implementing strategies for improvement.