Avanza Medical Research Center

Clinical trial research is the field of medical research that advances new drug therapies and devices with the intention to improve medical outcomes or quality of life. Patients where traditional therapies won’t work rely on clinical trials to get access to new treatments not yet available to the public. Pensacola Research Consultants sought the help of idgroup to reposition them in the marketplace as a provider of clinical research trials for both patients needing state-of-the-art treatments, and physicians seeking to contribute to the advancement of medical science.

idgroup worked with leadership to facilitate an intimate one-on-one dialogue session to better understand the mindset and motivations of both patients and physicians (research investigators). As a result of the work, Pensacola Research Consultants emerged as Avanza Medical Research Center. Inspired by the Spanish word “Avanza” meaning “to advance,” the newly rebranded organization launched an integrated campaign in June 2017 with the position of transforming today’s breakthroughs into tomorrow’s therapies. This integrated campaign included television, radio, brochures, and website as well as a long-format brand positioning video.