idgroup, a Pensacola-based branding firm, received top honors at the 2014 local ADDY Awards Gala. The firm was awarded a Best of Show award, two of the three Judges awards and 13 Gold ADDY Awards. The Best of Show recognition was for work done for the McKenzie Law Firm interactive website. idgroup’s work receiving gold and silver awards will be submitted to the regional ADDY awards competition where each entry will be judged for possible inclusion in the national ADDY awards competition.

Additionally, Mona Amodeo, Ph.D., founder and president of idgroup, was presented with the American Advertising Federation Silver Medal Award. The Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

idgroup’s creative team members have won numerous local, regional, national and international awards for creativity and effectiveness. "Our goal is to do great work for clients that we believe in and have fun doing it. It’s also nice to receive recognition from our peers for our creativity and contributions,“ says Mona Amodeo, Ph.D.

The local ADDY Awards Gala is presented by the American Advertising Association’s (AAF) Pensacola chapter. Of the more than 250 entries received by the AAF Pensacola from professional and student members, 55 gold American Advertising Awards and 82 silver American Advertising Awards were presented. Entries were judged based on creativity and originality.