Chain Reaction, the recipient of idgroup’s Brand on Us program, came together to participate in the first of two dialogue sessions on Tuesday. idgroup facilitated the leadership dialogue which focused on the organization’s identity and vision.

“idgroup is truly brilliant. I have been through many types of strategic planning with a variety of companies, the process they employ is innovative. As the founder of Chain Reaction, it was such a humbling experience to watch amazing leaders invest their heart, time and energy. I had a range of emotions from tears of gratefulness to being overwhelmed with the potential impact of Chain Reaction. This is truly a gift to the community of Pensacola and I am honored to be a small part of such a huge blessing,” says Kristin Fairchild, Executive Director.

“idgroup is truly brilliant. I have been through many types of strategic planning with a variety of companies, the process they employ is innovative."

In April, the leadership as well as other stakeholders will come together for the organization dialogue that will focus on communication tactics and strategies to help Chain Reaction tell and live their brand story.

Stay tuned for more updates on Chain Reaction’s rebranding journey.