The idgroup team possesses a proven process to help ensure that the stories we share align with the strategic direction and vision of our organization.
Brand integrity is nurtured by closing the gap between what you say and what you do. We address these strategic connections by solidifying your core identity narrative and building a verifiable promise that positions you to compete in an evolving and increasingly skeptical marketplace.
Your identity shapes how you position yourself and the promises you keep. We offer a comprehensive solution that blends stakeholder engagement, strategy and award-winning creative using our Branding From The Core® method. We also offer targeted solutions to support organizations in building brand integrity at various stages of an organization’s lifecycle.
Build brand integrity by shaping, sharing and living a story that is relevant to your audience and true to your identity. This multistage process engages your most important resource—people—to build a brand people love, trust and respect.
Shape your story:
Engage your team in shaping an identity map that clarifies the intentions of the organization.
Share your story:
Develop inspiring verbal and visual communications that connect with your audience.
Live your story:
Grow a culture of employees that consistently delivers on your promise.
As whole system branding experts, we understand your brand thrives when it's managed as an interacting system. We use this whole system approach to strengthen an organization's competitive position by facilitating and catalyzing change from the inside out. That’s Branding From The Core®.
Strategize position
Develop an actionable brand promise that defines the sweet spot between your customers’ needs and the experience you deliver.
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Reframe communications
Deliver compelling communications that are relevant to your audience and true to your identity.
For over 35 years we have collaborated with leaders from start ups to global enterprises to ignite purpose, engage stakeholders and position organizations as brands that matter to customers, employees and the world.
Connect with a strategic consultant about closing your competitive gap.